rca records x art basel
♫
rca records x art basel ♫
Design & design team Management | production & event planning | d2c planning
rca records merch line @ art basel
the label’s first ever exhibition
In December 2023, RCA Records hosted its first official activation during Art Basel Miami Beach. Rather than presenting a traditional gallery exhibition, we created a hybrid art and music experience that blended visual installations, brand storytelling, and live performance. It included never before seen photos of current and legacy artists, and personal paintings by Doja Cat.
The activation positioned RCA at the intersection of contemporary art, fashion, and music culture, expanding its presence beyond traditional album campaigns into a broader creative and lifestyle space.
VIP line at entrance
The event included wall sized prints
and a fabric wall piece of exclusive photos
Artist Foushee at the fabric wall
Make Noise Long Sleeve Tee
The event was dubbed “ARCADE“ and featured games such as a claw and randomized vending machine with the first drop of merch items.
The claw machine featured smaller items such as branded socks, keychain, lighter and rolling papers
Patron winning a pair of socks
The vending machine featured higher end items including our hoodie, t-shirts, and Sony Headphones and earbuds.
High Volume Hoodie
Doja Cat’s personal paintings were on display right when you walked in. The paintings might look familiar, titled “Green Horns” and “Half,” as they were the inspiration for her single, “Paint The Town Read” visuals.
The exhibition could not be a label event without some kind of performance. We had exclusive hour DJ sets from artists Barbara Doza and Channel Tres throughout the evening.
Additional Credits:
Merch Design Direction & Management: Tonianne Tartaro
Merch Art Direction & Design: Lara Turner
Event Creative Direction: Lissette Cocca
Event Art Department: Lissette Cocca, Steven Carrillo, Tonianne Tartaro, Lara Turner, Leo Araujo
Event Photographer: Midjordan
Project Managers: Niki Roberton, Lara Turner, Tonianne Tartaro, Ashley Monae, Leo Araujo
Motion Design: Chris Hurtt
Merch Partner: Ceremony of Roses