cam
☼
cam ☼
Branding | Art Direction | Design + Design Management | Physical Packaging | Tour Admat
all things light Album Creative
the most personal rebrand
During the early days of the pandemic, while navigating the loneliness of new motherhood, Cam began writing songs to find a bit of peace. Those songs became a deep, honest reflection of what she was going through. As her daughter Lucy grew and started asking big questions about life and death, Cam felt inspired to go even deeper—creating a collection of songs filled with the lessons and light she hopes Lucy will carry with her. The package includes a letter to Lucy, and since she is such a vital part of this project, we decided to make Lucy’s handwriting Cam’s new logo. All song titles and numbers are handwritten.
Album Insert
Cam unboxing the vinyl
Single artwork for “Turns Out That I Am God” and “Everblue”
After the album was complete, Cam asked me to design her tour creative. The design came from the idea of light emulating from Cam herself to tie into the album concept. I hand wrote the numbers and the tour name.