LISA

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LISA ⭒

Creative Direction | Art Direction | Logo Design | Packaging Design | Design Management | D2C Planning | Web + Social Properties | Event Branding

Alter Ego Album Creative

the birth of the iconic star

Not many know that the inspiration for Lisa’s iconic star came from the tooth gem she wore in the ROCKSTAR video and photo shoot. With trying to keep consistency throughout the album campaign, we found this small detail could work with whatever Lisa and RCA will plan. Without this trendy accessory, her emblem would be something different today.

A shiny silver star-shaped decoration with smooth, reflective surface, placed against a black background.

Close-up of a woman with dark hair sticking out her tongue, which has a star-shaped piercing.

Young woman with black hair, smiling, lying on a bed with white sheets, wearing a face mask pulled down.

A star-shaped lamp with a handle and cord, designed for use as a nightlight or decorative light.

Lisa’s Lightstick

Close-up of a woman with short black hair, wearing futuristic silver glasses and jewelry, with an intense expression, set against a plain gray background.

A young woman with long black hair wearing a white t-shirt and black pants leaning on a motorcycle inside a store. In the background, there are shelves, displays, and other people shopping.

Young woman with long dark hair, wearing a white crop top and black baggy pants, standing near black lockers decorated with posters of a rapper, with a slogan 'baby, I'm a Rockstar.'

LISA at her Rockstar pop-up in Seoul. The star made it’s first real world appearance and included on limited merch designs.

Person walking past a colorful mural with large text promoting a facial treatment and names Lalisa and Rosalía, with the person holding a bouquet of flowers.

Woman with shoulder-length black hair smiling and holding a bouquet of yellow, white, and purple flowers in front of a store window.

People walking past a street art display of multiple close-up images of lips painted on a storefront wall.

Teaser campaign to give hints on LISA’s next single featuring Rosalia including a slowly painted mural to reveal more letters every day. Once fully revealed, LISA made an appearance.

Two women sitting on chairs, wearing sunglasses, with one woman dressed in a fluffy pink jacket and the other in a black and white striped outfit with jewelry.

A woman with blonde hair wearing a black outfit and thigh-high lace-up boots standing in a dance studio or gym, while others sit on chairs in the background.

More teasing of the star in the New Woman music video to keep continuity with the new branding

Close-up of a decorative sign with gold cursive lettering that reads, 'You are my favorite human. Kiss Me,' on a fabric background.

Moonlit Floor (Kiss Me) was the second to last single before ALTER EGO was released. This was the introduction to the ego, Sunni, and used the first image from the photoshoot sets that were used throughout the rest of the campaign

Close-up of a woman with blonde hair, black nail polish, makeup, and a beauty mark, with her finger near her lips.

When it came to the egos, Lisa wanted to make sure each character stood out in their own way, in their own world. We created different logos for each character, along with giving them personality with a questionnaire. With this, we hoped each one of LISA’s fans could gravitate towards one they related to best stylistically.

The cover and packaging concept for this album was centered around simplicity. How can we show all five characters belong to the same universe, when each of their styles are so drastically different? See below all of the Egos and their packaging. We represented each in their own book, as combining any did not feel right. Each book and full package was designed from scratch as well, with many different iterations and compromises until we got them as you see now.

the egos and their packaging

Lisa does a surprise unboxing with commentary as this is the first time she is seeing all versions as complete packages.

A fan goes album by album to show complete details of all five versions

Close-up of the word 'LISA' in shiny black 3D letters.

Close-up of the word 'VIXI' in metallic, stylized font against a black background.

Magazine with a photo of a young woman with dark hair and makeup, holding her fingers near her lips, with the title 'ALTEREGO' in colorful letters at the top.

Lisa loves each one of the egos equally as they represent different parts of her she wanted to show the world, but her she gravitated more towards Vixi, the “villain” and focus of the five. Vixi is featured front and center for the main album cover and a lot of her outfits for her performances featured styles Vixi would wear.

This one was the last designed, as the pressure to make it something Lisa would like was on! It was difficult to find a recurring theme as the photos are drastically different in mood and coloring. In both setups she looks a bit witchy, so i took that concept and represented the lyrics in a tarot card layout.

Open magazine with a woman sitting on the floor, wearing a leopard print top and red pants, against a red background with the text 'VIXI' in black.

Open magazine featuring a woman with black hair and bangs, wearing a lace top, and a page with orange decorative text reading "Pop up with it on the roof like a proper villain."

Promotional poster for Lisa's 'Alter Ego' album with various included items like a photo book, CD-R, holographic sticker, sticker sheet, and photo cards, all against a black background with red accents.

Open magazine with two fashion photos of a model wearing a black dress with cutouts, posing with her hand near her face.

A collage of three images of a woman with long brown hair and bangs posing with different expressions, and a red background with the black text 'LISA' and some smaller text underneath.

Close-up of a metallic neon sign spelling 'ROXI' in cursive script.

Close-up of chrome and silver metallic letters spelling 'LISA' with a black background.

Magazine cover featuring a young woman with short brown hair holding an electric guitar, wearing a shiny, patterned top, with a colorful, blurred background. The title 'ALTEREGO' appears at the top.

Roxi was the first ego we met, as she was represented in the release of Rockstar, we just did not know it at the time :) The inspiration for this design stems from the 80’s, with the use of animal print and gig posters. Her style for this look seemed like it stemmed from music video vixen and wanted to represent that appropriately.

A woman with a frustrated expression holding her head, displayed on a tilted photo in front of a background with black spots on a purple surface. The word 'ROXI' is written in a metallic style on the right side.

Black and white photo of a woman, with the words "Baby I'm a Rockstar" in bold purple letters on a zebra stripe background.

Promotional display of Lisa's alter ego album featuring a magazine cover with Lisa, a photo book, holographic star sticker, sticker sheets, color photocard sets, and a CD-R disc.

Open magazine displaying a collage of a woman lying on grass in various poses.

A woman joyfully reacts to receiving a ring, with close-up photos showing her emotional and excited expressions as she looks at a ring in her hand.

Magazine with a cover featuring a young woman with dark curly hair and bangs, surrounded by pink flowers and glitter, with the title 'ALTEREGO' at the top.

Pink 3D cursive text reading "SunnI" on a transparent background.

Abstract digital artwork with shades of pink, white, and yellow, featuring curved shapes and smooth gradients.

Sunni is my personal favorite out of all the egos as it represents a sweet, natural side of LISA. This one seems like the closest to how she is as a normal person, rather than something more performative as she is mostly seen in the spotlight. The cat featured in the photos is actually Lisa’s real cat, Lily, which adds another personal touch to the album.

The collage theme was inspired by a wall in the photoshoot setup. Behind Lisa on the bed is a teen-like bedroom wall that has collaged images like lips and posters.

Open scrapbook with two photos of a woman holding a dog, surrounded by pink roses, butterflies, lips, and the words "So kiss me" in script.

A photo book features a woman with dark hair in a white outfit, surrounded by pink flowers and butterflies. The name 'Sunni' is written in pink cursive text on the page.

A mirror with two photographs of a young woman with long, wavy brown hair and bangs, posing in a white lace top, surrounded by a pink and gold decorative frame.

Retro-style poster promoting Alter EGO merchandise featuring a young woman with brown hair and bangs, surrounded by various items such as a photo book, CD-R, holographic sticker, sticker sheets, photo prints, and colorful photocard holders.

A collage of four photos of a young woman with shoulder-length brown hair with bangs, wearing a white off-the-shoulder top, posing in front of a pink and red background, smiling and looking at the camera.

A fashion magazine cover featuring a woman with bright red hair, wearing a shiny metallic jacket and bold makeup, with the title "ALTEREGO" at the top.

Bold, red stylized text spelling 'SPEEDI' with a shiny, three-dimensional appearance.

The images you see here of Speedi was actually taken at the same shoot as the original Rockstar images in early 2024. The inspiration for this look came from the song “Lifestyle” so there was already an ego developing.

The design is relatively simple in creative as the focus was her styling in this book. The coloring seemed obvious as I pulled from her wig and a green light. It is the only album package with more than two setups, and was the first one designed.

A woman with red hair and a red outfit lying on a car's hood with a city bridge and the word 'SPEEDI' in the background.

A woman with bright red hair wearing a dark jacket, sitting in a car. Neon text on the window reads 'CAN'T STOP, SO WE DON'T STOP'.

Open magazine featuring a two-page spread of a woman with bright orange hair, wearing a dark jacket and a gray top, sitting against a cityscape background at night.

Retro-themed promotional display for ALTEREGO, featuring a photo book, CD-r, holographic star sticker, stickers, photocard holder, and colored photocards, with a green background and bold red text.

A collage of four photos featuring a woman with bright orange hair in different outfits and settings, including a casual look, a red dress, and a black leather jacket, with various backgrounds such as city streets and a plane interior.

Pink and white stylized text reading 'LISA' with a star symbol.

We wanted to make sure there was a character that was represented in each of Lisa’s releases for this album, so Kiki was first featured in the New Woman music video. The concept was reminiscent of videos from the early 2000s, so we decided to really play with the Y2K theme during the photoshoot for this character.

As we went all in for her styling, I decided to go all in for the design. You’ll see throughout that all images are featured in early Windows 2000s browser windows and the lyrics are set up like AIM away messages. There are also small features like “loading” images where half are pixelated like it use to be waiting for images to populate a site at that time. This was the most fun to design as I was inspired by my own experiences as well.

A woman with pink hair wearing a shiny pink jacket and jewelry, holding a clear glass, in front of a light blue background with clouds, next to a blue panel with the word 'LISA' in pink, stylized text.

Digital collage featuring a woman with long pink hair, wearing a pink shirt and green gloves, holding a popsicle, with an open computer window showing a text message, set against a digital background of clouds and sky.

Open magazine with two photos of a young woman with long dark hair posing against a pink background, wearing a beige top and baggy brown pants.

Promotional display for the K-pop album ALTER EGO's merchandise, featuring a photo book, sticker sheets, a CD-R, holographic star stickers, photo cards, a photocard holder, and a slip cover, with pink background and group member Lisa's image.

A person with long pink hair, wearing a pink jacket, holding a drink in their hand, with various poses and expressions set against different backgrounds.

standard album packaging

Open concert poster or album cover with a dark background, red text listing song titles and artists, titled 'ALTER EGO' at the top.

Album cover artwork featuring a woman with long blonde hair, black makeup, and dark clothing. The front image shows a close-up of her face with her hand near her lips, and the back image displays her full body in a black outfit with a hood.

Image split into two with a woman with long red hair wearing a black leather top, holding her hand near her face, and the word 'ALTERGO' in bold red and black letters overlaying both sides.

A black vinyl record partially pulled out from a red album cover.

A music album cover with a close-up photo of a woman with light brown hair, dark makeup, and black nail polish, touching her lips with her fingers. The album is titled 'ALTEREGO' and includes a physical CD with a star design.

events and promotion in preparation for album release

A green park bench with an advertisement for Y2Kcute and the album ALTER EGO featuring singer Lalisa Manoban, with her picture holding a glass near her lips.

Billboard advertisement featuring a woman with bright red hair and the text 'LISA introduces SPEEDI' with details about an album release. People walking and crossing the street in an urban area.

Large outdoor digital advertising screens with a female model and promotional content for a concert, atop a decorated bus with branding for the Siam Paragon X Player Box event.

Billboard advertisement featuring a woman with pink hair and makeup, promoting LISA, with a city skyline in the background and graffiti on rooftops and fences in an urban area.

Large digital billboard in an urban area displaying an advertisement for Lisa VIXI, introducing her album 'Alter Ego,' with her portrait and text about the album release.

Theater marquee displaying an event titled 'YouTube Music Nights & PlayStation Present Lisa-After Ego' at The Wiltern.

Two women posing in front of a large poster of Lisa from BLACKPINK at a music event. One woman has long red hair, a black beanie, and cargo pants, holding a sign that says "SPEEDY HERE!" The other woman has long black hair and is wearing a black dress with ripped thigh, standing with her hands on her hips. Several people are in the background inside a busy venue.

Two women standing in front of large posters of a woman with dark hair and bangs.

Multiple mirrors and screens in an exhibition space showcasing images of performers and a presenter.

Display of headphones and posters of a woman's face and animated characters at an electronics store

Red Ducati motorcycle displayed on a red mat with a racing helmet and Ducati branded gear, next to a green wall with motorcycle accessories and a metal stand showing helmets and riding gear.

Large poster of a young woman with long pink hair, wearing a pink jacket and camouflage shorts, in a colorful, pink-themed shop.

Display of colorful headphones and music magazines or posters, with each magazine featuring different images and text.

Young woman stands next to a red and black motorcycle on display at an indoor event.

Billboard display featuring two posters of women with colorful backgrounds, part of LISA's Alter Ego pop-up in Los Angeles, with text overlay and eyes emoji.

Click to view tiktoks

Collection of five Alter Ego photobooks with blurred cover images, each with different colored covers: red, blue, green, purple, and beige, arranged in two rows

Creative Direction: Lisa, Alice Kang, Tonianne Tartaro
Packaging, Art Direction & Design: Tonianne Tartaro
Logo Design: Gavin Taylor, Tonianne Tartaro, Lara Turner
Photographers: Jack Bridgland (Speedi), Bethany Vargas & Tyler Kohlhoff (Kiki), Abi Polinsky (Vixi), Wontae Go (Vixi, Sunni, Roxi)